As moms with young families, founders Stacy and Merav are passionate about spending time outdoors… but after one too many itchy bug bites, they needed something better to soothe irritated skin. Together they set out to create plant-derived formulas that actually work, and are safe enough for everyday use. Created by moms, powered by plants, All Better Co. is redefining your parent’s first aid kit. Shop their on-the-move picks.